Saree, Spice and Everything Nice
The 
Effect
When brands work with me, they don’t just gain a marketer.
They gain a strategic partner who obsesses over the "why," crafts the "how," and delivers the "wow."
I help transform products into passions, launches into movements, and campaigns into category conversations.
At heart, I believe the best marketing doesn't just sell—it storytells. It makes people feel seen, understood, and inspired.
My job? To turn that belief into business growth and emotional resonance.
Turning even the "MEH" brands into A-MEH-zing !!!
My Elevator Pitch
An award-winning marketer with 11+ years leading global brand and marketing initiatives across both B2B and B2C industries, I turn complexity into clarity and ideas into impact. I've built 70+ campaigns for 48+ global brands using my self-created ABCDE Framework: Ask. Build. Create. Drive. Empower.
From positioning to product launches, I help brands feel more human, own their story, and grow with purpose that connects both the head and the heart.
Where others read data, I unravel human truths.
Where others see product features, I evaluate emotional benefits.
Where others count clicks, I measure goosebumps.
More About Me
I'm a free-spirited Southpaw, an Aries, and a cinephile who believes every great brand — like every great movie — starts with a story that hits the heart before the head. Born in New Delhi, engineered in classrooms, reborn in agencies, and now thriving in Canada, I've lived every version of marketing: from writing copy that makes you smile, presenting positioning decks that make execs say "yes." to building insight-driven campaigns that make people say "wow."
When I'm not dissecting brand playbooks or decoding ad campaigns, I'm curating Netflix marathons, perfecting my pizza toppings, or chasing my next creative spark.
Life Mantra : Choices ⮞ Chances ⮞ Changes
Why Choose Me
CQ > IQ
Curiosity kills clichés. I dig deeper to uncover the “why” behind the wow.
Left Brain × Right Brain
Strategy spreadsheets meet storyboard flair — every idea earns its ROI.
Metric-First Magic
Trophies are cute; ↓CAC / ↑CTR / ↑ARR are better.
Cross-Industry Vantage
SaaS to skincare — I connect dots others don’t even see.
Lightning Velocity
From whiteboard to worldwide in weeks.
AI-Savvy Marketer
Automation + analytics + human storytelling = unfair advantage.
ABCDE Framework
Ask. Build. Create. Drive. Empower. The five-step formula from “brief” to “breakthrough.”
Southpaw Perspective
I zig when others zag — sometimes literally.